They are now saying...and you know the kinds of things They say.....that people who watch tv on DVR's actually might watch more ads. The prevailing wisdom was that DVRs and Tivo type devices would kill off ads because everyone would fast forward through them.
I have to admit, while I fast forward through most ads I'll actually stop and rewatch a good one...sometimes even several times.
Slashdot | DVR Viewers Push Ad Ratings Higher
Friday, June 01, 2007
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