ABC is making a sitcom pilot based on the Geico cavemen.
Variety.com - ABC developing 'Cavemen': "'Cavemen' will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta.
Project, from ABC TV Studio, is penned by Joe Lawson, an advertising copywriter who was behind the 'Caveman' ads -- as well as other Geico commercials (think the cockney-speaking Geico gecko, and the reality TV spoof 'Tiny House')."
I feel sorry for the cavemen. It's like it's ok to discriminate against them because they don't exist? How is that fair? Didn't Martin Luther King Jr's dream apply to Cavemen?